Public Profile

MAG Interactive AB (publ)

MAG Interactive AB (publ), a prominent player in the mobile gaming industry, is headquartered in Sweden. Founded in 2010, the company has established itself as a leader in the development of engaging social and trivia games, with a strong presence in Europe and North America. MAG Interactive is best known for its flagship products, including the popular game "QuizDuel," which combines competitive trivia with social interaction, setting it apart in a crowded market. The company has achieved significant milestones, including successful partnerships and a growing user base, solidifying its position as a key innovator in mobile entertainment. With a commitment to creating high-quality gaming experiences, MAG Interactive continues to expand its portfolio, catering to a diverse audience and maintaining a competitive edge in the dynamic gaming landscape.

DitchCarbon Score

How does MAG Interactive AB (publ)'s carbon action stack up? DitchCarbon scores companies based on their carbon action and commitment to reducing emissions. Read about our methodology to learn more.

28

Industry Average

Mean score of companies in the Computer Services industry. Comparing a company's score to the industry average can give you a sense of how well the company is doing compared to its peers.

25

Industry Benchmark

MAG Interactive AB (publ)'s score of 28 is higher than 84% of the industry. This can give you a sense of how well the company is doing compared to its peers.

84%

MAG Interactive AB (publ)'s reported carbon emissions

In 2021, MAG Interactive AB (publ) reported total carbon emissions of approximately 310,200,000 kg CO2e. This figure includes emissions across all three scopes: Scope 1 emissions were about 16,000,000 kg CO2e, Scope 2 emissions totalled around 73,000,000 kg CO2e, and Scope 3 emissions reached approximately 229,800,000 kg CO2e. Notably, business travel accounted for about 15,000,000 kg CO2e, while purchased goods and services contributed significantly with approximately 310,200,000 kg CO2e. Despite these figures, MAG Interactive has not disclosed any specific reduction targets or initiatives aimed at decreasing their carbon footprint. The company has also not provided information regarding commitments to science-based targets or climate pledges. In 2020, the company reported carbon emissions per employee of about 2,900 kg CO2e, which decreased to approximately 2,200 kg CO2e per employee in 2021, indicating a potential improvement in operational efficiency. However, without formal reduction targets or commitments, the long-term impact of these changes remains unclear. Overall, MAG Interactive's emissions data highlights the need for further transparency and commitment to climate action within the gaming industry.

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2021
Scope 1
16,000,000
Scope 2
73,000,000
Scope 3
229,800,000

Industry emissions intensity

Very low
Low
Medium
High
Very high
Some industries are more carbon intensive than others. MAG Interactive AB (publ)'s primary industry is Computer and related services (72), which is very low in terms of carbon intensity compared to other industries.

Location emissions intensity

Very low
Low
Medium
High
Very high
The carbon intensity of the energy grid powering a company's primary operations has a strong influence on its overall carbon footprint. MAG Interactive AB (publ) is headquartered in SE, which has a rank of very low, indicating very low grid carbon intensity.

Reduction initiatives & disclosure networks

Companies disclose and commit to reducing emissions to show they are serious about reducing emissions impact over time. They can also help a company track its progress over time.

MAG Interactive AB (publ) is not committed to any reduction initiatives we track. This may change over time as the company engages with new initiatives or updates its commitments. DitchCarbon will update this information as it becomes available.

Science Based Targets Initiative
Carbon Disclosure Project
The Climate Pledge
UN Global Compact
RE 100
Climate Action 100
Race To Net Zero

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